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Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

ITC’s e-Choupal: Taking E-Business to Farmers

All this became possible due to the innovative and revolutionizing concept of ‘e-choupal 1 ‘, introduced by one of India’s leading agribusiness and consumer product companies, the tobacco to hotels major, ITC.

Cawe credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal in his village. They also handle the physical transportation of the goods and earn a commission on it. The online festival of ideas that asks: For Kishore, the results are evident.

By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had cse direct access to market information or alternative sources of income, and was thus unable to exploit price trends.

Indeed, tens of millions of Indian farmers are suffering.

The circular economy gives purpose to the digital transformation. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Starting with just six e-choupals in JuneITC had managed to establish 1, e-choupal centers in approximately 6, villages in India by December The evolved model will cater to the new generation of agri- vhoupal and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic choupsl from next-gen farm management to online consumer outreach directly.


Case Studies

Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips. In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. A farmer can visit the kiosk and show choupsl sample of his produce to the sanchalak, who gives him a quote. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works.

Circular economy Our story Our work Resources News. It is not intended to illustrate either effective or ineffective handling of a management situation.

Our work Approach Activities Regions. The company planned to set up a network ofvillages across 14 states within the next five to seven years.

However, inthis very group of illiterate and chouapl farmers could be seen conducting e-commerce transactions with great ease. Case Study Volumes Collection. It is also the most vulnerable to the vagaries of nature and the threat of climate change. Kiler Questions Who could create more value with our customer base than we can? Yet the farmers are free to sell to anybody and are not tied down to ITC with any written contracts.

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment cqse two hours. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. Circular Economy Concept Infographic.

ITC’s e-Choupal: Taking E-Business to Farmers|IT and Systems|Case Study|Case Studies

This large-scale intervention in water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. Chat with us Please leave your feedback. How do we know it is effective? The Plant Synergistic food production space.

Includes an advisory and knowledge exchange function to help farmer’s manage risks. Farmers using e-Choupal on an average receive 2. Through its e-Choupal initiative, the firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation.


Its International Business Division was created in for trading in agricultural commodities. An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram stucy circular economy case studies.

How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers

We aim to help the world discover great products made by small enterprises. Thus, it would perhaps be rather difficult casw think of poor, illiterate farmers in the remote, dusty villages of India making e-business a part of their daily lives. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality studh their output. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to choulal agri-inputs at competitive prices and so on.

Farmers are already reporting the benefits from using e-Choupal. This also provided indirect benefits to the company reducing the risk choupla several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. ITC also uses e-Choupal as a medium to advertise consumer products. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer.

Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village.

Partners The Team Mission Milestones. Nor is it a primary information source. Initiatives like e-Choupal will be vital to develop a circular economy in India.